A web designer needs to consider various principles of online sales when designing an eCommerce website. Many of you may have asked why the design of eCommerce websites is different from other website designs.

They all have to be attractive, well organized and use the right colors that are in accordance with the spirit of the website and so on.

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But by looking closely at a number of successful eCommerce websites, they will reveal typical conceptual differences in successful eCommerce websites.

ECommerce websites need to follow certain sales principles:

Give users a pleasant experience while shopping online. Make sure you provide enough information about who owns the website and why they should be trusted. The website must be easy to use. If not, visitors will go to your competitors.

A big challenge for a web designer is how to translate conventional marketing techniques into the virtual internet world.

A good eCommerce website design will drive visitors to the right page in one or two clicks at the most. Sometime web designers will use techniques that will never be considered for non-eCommerce websites.

Online stores must deal with more than one product. Of course, more products increase the complexity of the website.

 Sophisticated eCommerce websites use a variety of personalization technologies in an effort to determine the choice of the best products offered to visitors. Personalized technology is a major part of a sophisticated eCommerce website.