Should a Small Business Hire an SEO Consultant?Posted by: Damon Webster | Posted on: February 13, 2020
Small business owners everywhere are wondering how to create a Web site presence that will grow their business most effectively. Two effective and common ways that small business owners invest in their Web sites are search engine optimization (SEO) and social media marketing.
The unfortunate side of both of these marketing methods is that the average small business owner doesn't know exactly what either of these efforts entails, and therefore, they find it hard to choose the right consultants and to track the progress of the marketing effort.
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Image Source: Google
The purpose of this article is to help clear that bit. SEO is not really as complicated as it sounds. See, search engines such as Google, AOL, and MSN are in business into the best search engine available to provide the most relevant results to your search.
Simply put, they do so by spidering (also called a crawl) any web site to determine what the site is about. They then store the information until the time of the search, when they use the information they've found to provide the search engine results for a user query.
Finding the words engine spiders, so the first rule of search engine optimization is to add words on your Web site that you want spiders to read and then returned as a result of potential visitors of your site. There are many "tricks" for SEO, which is why many SEO consulting firms costing tens of thousands of dollars to optimize your site for search engines for you.