Did you know that 90% of B2B companies actively participate in Facebook, 53% in Twitter, and 47% in LinkedIn? Social media can prove to be an ideal source of high-quality leads if B2B marketers are able to invest a substantial amount of time and effort in designing a strategic campaign. If you are looking for a b2b marketing company you can search for a company like funnelmaker that provides b2b marketing services.

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Social network responses

Links and updates posted on social sites find a large number of readers since they can be easily shared, liked, or followed. Since there are frequent discussions held and online searches conducted by prospective customers. It is important for B2B marketers to respond to discussion comments, questions, and responses in a timely and apt manner or resolve issues and complaints in order to maintain their online reputation.

Share quality content

Social media is the best place for a B2B company to share its regular posts and updates. Sharing relevant content helps generate discussions and interactions which can be slowly and steadily expanded to garner higher readership and nurture prospective clients as well. 

SEO optimized links

Today, we can find search engines indexing social media profiles as well. Therefore, it is important to SEO optimize all shared content including company and employee profiles. Since it is the best place to generate inbound links, usage of the appropriate high-ranking keywords in the shared content is imperative.

Engage with existing customers

The primary purpose of creating a social media campaign is to first engage the existing customers because they are the best brand ambassadors for the company. So, all initial campaigns must foster existing relationships by providing them demo offers, help videos, new release updates, etc.