Local SEO is the practice of optimizing a website for local search engines. This means making sure your site is easy to find and understand for people looking for information about specific cities, towns, and neighborhoods.

There are a few things you can do to make your site more accessible to local searchers:

1. Choose a relevant keyword phrase: Make sure your website's content is focused on one or more keywords that people in your area are likely to be searching for.

2. Add local metadata to your pages: This includes things like descriptions of your business and specific locations you serve. You can also avail the best local seo by clicking on this site. 

Image Source : Google 

3. Choose a domain name that's related to your area: For example, if you run a bakery in town, try using the town's name as part of your web address 

4. Create attractive graphics and ads that target locals: You can also use social media to build awareness of your business and connect with potential customers directly.

Here are some tips for beginners to help them start optimizing their website for local search:

1. Make sure your website is optimized for local search: This includes making sure your website content is appropriate for your location, using localized keywords in your titles and descriptions, and including local phone numbers and business hours in your website’s metadata.

2. Conduct keyword research to determine what keywords are relevant to your business: Once you have a list of relevant keywords, use Google AdWords Keyword Planner or a similar tool to find the best way to optimize your website for those keywords.

3. Submit your website to local directories and indexers: This will help people find your website when they type in relevant keywords.