Tapping Rural Markets in IndiaPosted by: Damon Webster | Posted on: December 12, 2020
Villages and cities in India are similar to those stores carrying rare products which are overlooked by buyers to the more evident, nearest ones but should they find and reflect they will discover that quaint little shop with all they want.
A good deal of the famous ones have developed their companies with strategic rural marketing , even beyond the city, not on the grounds of packaging or shop layout or perhaps contemporary branding but only by word of mouth originating from the premium excellent product and the method by which in which the shopkeeper participates together with the consumer.
This is where branding businesses may really make a difference. There's tremendous potential in the goods to reach and hit a chord with all the consumers in different T2, T3 and even T4 cities throughout the nation together with many pockets at the large cities that the requirement would be to convince and attract those services to the 21st Century and allow them to see the significance of being understood, creating a larger customer base and fixing the people in the language they know.
Something specific to the business community in tiny cities is they are open-hearted, both together with the criticism and recommendations.
If you're able to help them enlarge together with some proactive thinking whilst understanding their unsaid needs and maintaining their prices under control, BUT if you leech them on and twist this up to receive a onetime profit, then there's absolutely no way you will find one paisa company in this area. Reputation spreads quicker than a flame in tiny cities.