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Online presence has become a must for most businesses. So, be it a small start-up or a large chain, every business today needs to focus on SEM or Search Engine Marketing to make sure they make it to the top spot on the search. You need to find the right SEM agency to make it work for your business.
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Expertise: Does the company have a dedicated team of SEM experts? Do they have the right credentials? Do they have adequate experience? Otherwise, it is best to opt for another agency to handle your search engine marketing.
Who will handle your SEM project? Do they work on other projects at the same time or will they focus on your project instead? This will give you a good idea about the amount of attention your business will receive from the SEM Company.
Does the company SEM ever dealt with similar projects or in the same position as your business? If so, ask them for references so you can make sure that their previous clients were satisfied with the quality of work performed.
What did SEM services cost? Do they make sense? Are they too much or too little? Initially, you will feel great if it was cheap; but usually, you get what you pay for, and it would be disastrous if not done properly. Considering the cost; not too much emphasis on it.
How often they will provide you with a detailed report of the work done? Remember, if you cannot get a clear idea about time, effort, and money put on, it would not be an advantage for your business.